Marketing and Brand Managements

Globalization has opened markets making the business competition very stiff. For business to remain afloat there is need to understand the role of branding as a strategic business tool and the role of brands in Africa’s economic development.

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Objective: Our aim is to build strong brands in the African region through encouraging successful usage of brand, locally and internationally, online and offline. We aid in defining, articulating and repositioning the entire client’s business/organization/product so as to build it into a brand that can stand on its own, and “be bought” and “not sold”

Methodology: SSA offers:

  • High end Below the Line (BTL) activations such as promotions and activations
  • Heightened brand visibility through ideal visual merchandising and creative displays
  • Experiential marketing and Field marketing to enhance brand associations and loyalty
  • Training on management of brands through audits and tracking
  • Definition of the core business idea, brand value proposition and ascertaining the business' competitive advantage
  • Evaluation of organization’s Hedgehog concept –
  • Assist Clients in making and keeping of the brand promise
  • Retail Management, in store and outdoor branding

AdmirorGallery 4.5.0, author/s Vasiljevski & Kekeljevic.